2025
JUICY FRUIT REBRAND
JUICY FRUIT REBRAND
The Juicy Fruit rebrand focuses on tapping into nostalgia through the
"Go Retro" campaign.
Current Strengths
Customer loyalty lies in its iconic advertising. Juicy Fruit's catchy jingle has left a lasting impression - on myself included - which contributed to everyones early awareness of the brand.
Targeting Teens
Juicy Fruit’s target market includes young consumers drawn to fruity flavours, making it a popular choice for casual chewing. The campaign will target teens through a strong social media presence and engaging advertisements.
Embracing Humour
Teens appreciate brands with light-hearted messaging and are quick to avoid overly polished, sales-driven ads. By embracing humour, this rebrand resonates with younger audiences who are drawn to lighthearted, fun messaging.
Current Strengths
Customer loyalty lies in its iconic advertising. Juicy Fruit's catchy jingle has left a lasting impression - on myself included - which contributed to everyones early awareness of the brand.
Targeting Teens
Juicy Fruit’s target market includes young consumers drawn to fruity flavours, making it a popular choice for casual chewing. The campaign will target teens through a strong social media presence and engaging advertisements.
Embracing Humour
Teens appreciate brands with light-hearted messaging and are quick to avoid overly polished, sales-driven ads. By embracing humour, this rebrand resonates with younger audiences who are drawn to lighthearted, fun messaging.
Juicy Fruit is overshadowed by dominant gum brands, its target consumers tend to overlook it. The main pain points contributing to this are a lack of social media presence, poor marketing strategies, and an outdated brand image.
Whats Missing?
Design, logo, packaging, and social medias all need significant attention.
To celebrate its status as the oldest gum brand, the focus will be on tapping into nostalgia with retro-inspired themes through the Go Retro campaign.
Juicy Fruit is overshadowed by dominant gum brands, its target consumers tend to overlook it. The main pain points contributing to this are a lack of social media presence, poor marketing strategies, and an outdated brand image.
Whats Missing?
Design, logo, packaging, and social medias all need significant attention.
To celebrate its status as the oldest gum brand, the focus will be on tapping into nostalgia with retro-inspired themes through the Go Retro campaign.
GO RETRO CAMPAIGN
To celebrate its status as the oldest gum brand, the focus will be on tapping into nostalgia with
retro-inspired themes.
To celebrate its status as the oldest gum brand, the focus will be on tapping into nostalgia with
retro-inspired themes.
This rebrand allowed me to develop valuable skills in logo design, packaging creation, mockups, content creation, and animations. It was an opportunity to refine my design abilities while deepening my understanding of marketing.
Check out my Advertisements!
Made with Premier Pro and After Effects
Current Strengths
Customer loyalty lies in its iconic advertising. Juicy Fruit's catchy jingle has left a lasting impression - on myself included - which contributed to everyones early awareness of the brand.
Targeting Teens
Juicy Fruit’s target market includes young consumers drawn to fruity flavours, making it a popular choice for casual chewing. The campaign will target teens through a strong social media presence and engaging advertisements.
Embracing Humour
Teens appreciate brands with light-hearted messaging and are quick to avoid overly polished, sales-driven ads. By embracing humour, this rebrand resonates with younger audiences who are drawn to lighthearted, fun messaging.
Juicy Fruit is overshadowed by dominant gum brands, its target consumers tend to overlook it. The main pain points contributing to this are a lack of social media presence, poor marketing strategies, and an outdated brand image.
Whats Missing?
Design, logo, packaging, and social medias all need significant attention.
To celebrate its status as the oldest gum brand, the focus will be on tapping into nostalgia with retro-inspired themes through the Go Retro campaign.